LinkedIn(R) Marketing Techniques for Law and Professional Practices - 2nd Edition - Marc W Halpert

LinkedIn(R) Marketing Techniques for Law and Professional Practices 2nd Edition Marc W Halpert ISBN 9781641058636

Hundreds of millions of professionals around the world use LinkedIn® every day to build connections, strengthen relationships, evaluate colleagues, and choose trusted advisors. Drawing on more than 11 years of coaching and training professional practitioners—including attorneys, consultants, CPAs, insurance professionals, financial planners, and entrepreneurs—author Marc W. Halpert has revised this field reference guide, refining its principles into an even more time-tested approach.

Unlike many LinkedIn® guides, this book does not offer step-by-step instructions that quickly become outdated as the platform changes. Instead, it delivers enduring, practical marketing strategies rooted in real-world experience. Halpert explains how and why each section of a LinkedIn® profile should work together cohesively, using proven techniques developed through years of consulting with service professionals across diverse industries.

In this expanded second edition, the author includes three guest chapters addressing critical topics: maintaining alignment with evolving legal ethics guidelines, understanding what recruiters look for in a professional’s LinkedIn® profile, and integrating LinkedIn® into a firm’s broader marketing and branding strategy. Responding to the needs voiced by professionals, the edition also introduces new resources on emotional intelligence and the Japanese concept of ikigai, offering deeper insight into purpose-driven branding on LinkedIn®.

This book helps you articulate why you do what you do, differentiate yourself from competitors, and present a compelling professional brand—so you stand out on LinkedIn® in a meaningful and authentic way.

As one attorney shared, “This book gave me all the tools I needed to perfect my profile and be ready to get clients. Working alongside the book is actually fun.”

A consultant to entrepreneurs added, “Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!”

LinkedIn(R) Marketing Techniques for Law and Professional Practices 2nd Edition Marc W Halpert ISBN 9781641058636, 978-1641058636 & 9781641058643

Author
Marc W Halpert