Attorney and Law Firm Guide to the Business of Law: Planning and Operating for Survival and Growth - 3rd Edition - Edward Poll

Attorney and Law Firm Guide to the Business of Law: Planning and Operating for Survival and Growth 3rd Edition Edward Poll ISBN 9781627223515

Your guide to planning, operating, and growing a successful law practice.

Celebrating its 20th anniversary, this fully updated third edition of an ABA bestseller delivers a comprehensive roadmap to building and sustaining a thriving law practice. Whether you are launching a firm from the ground up or seeking to strengthen and modernize an existing practice, this book provides the practical tools and insights needed for long-term success.

Authored by Ed Poll, a highly respected columnist and management consultant with more than four decades of experience in business and law, the book demystifies the complexities of law practice management. Poll presents clear, actionable guidance that helps attorneys serve clients more effectively, operate more efficiently, and increase profitability.

The book explores key topics in depth, including:

• Developing a strategic business plan

• Marketing and business development, including branding, websites, and social media

• Client relations and service excellence

• Financial management, including pricing legal services, billing, collections, and risk management

• Employee management, from hiring to performance evaluations

• Technology, including e-books, mobile apps, and their financial and ethical implications

• Operations and lifestyle considerations, such as firm relocation, home-based practices, and stress management

• And more

Recognizing that marketing and financial management are among the most critical factors for success in today’s competitive legal market, Poll provides in-depth analysis and practical recommendations in these areas. This edition features expanded and updated coverage of internet marketing, social media, legal technology, and strategies for managing stress throughout a legal career.

Also included is a CD-ROM with customizable forms and templates for immediate use in your practice. Widely praised by successful practitioners and adopted as required reading in Law Office Management courses, this essential guide will help set your practice on a clear path to growth and success.

Attorney and Law Firm Guide to the Business of Law: Planning and Operating for Survival and Growth 3rd Edition Edward Poll ISBN 9781627223515, 978-1627223515 & 9781627223522

Author
Edward Poll