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Advertising Claim Substantiation Handbook
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Description
Advertising Claim Substantiation Handbook ISBN 9781641050746
Claim substantiation is the legal obligation for advertisers to ensure that all statements about their products or services are truthful, accurate, and not misleading. In practice, fulfilling this obligation can be complex and challenging for marketers and their legal counsel. Several factors contribute to this complexity. First, the laws governing claim substantiation draw from multiple areas of legal practice, including consumer protection, advertising law, and regulatory compliance. Second, advertisers are responsible not only for explicit claims but also for implied messages, making perception a critical legal consideration. Finally, the standard itself is flexible: advertisers are generally required to have a “reasonable basis” for any claim made.
This handbook is designed to guide legal practitioners through the principles, challenges, and practicalities of claim substantiation. It provides clear explanations of the law, illustrative examples, and recommendations for further research. While issues such as privacy and promotional practices are occasionally addressed, the book primarily focuses on the legal responsibilities surrounding express and implied advertising claims.
Drawing on the expertise of leading authorities in advertising and consumer protection law, as well as contributions from members of the ABA Antitrust Section’s Consumer Protection and Advertising Disputes and Litigation Committees, this handbook equips marketers and their attorneys to:
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Navigate the complex legal landscape of claim substantiation
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Assess and manage legal risks
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Provide informed advice on liabilities, remedies, and strategic opportunities
Whether advising on new campaigns or evaluating existing communications, this guide serves as an essential resource for ensuring compliance, protecting brand integrity, and making sound legal decisions in advertising.
Advertising Claim Substantiation Handbook ISBN 9781641050746, 978-1641050746 & 9781641050753
Details
- ISBN
- 9781641050746
- Publisher
- American Bar Association
- Publication Date
- February 2026
Condition Guide
Every FrugalText book is graded by our receiving team before it ships. Conditions describe cosmetic state only - content is identical across tiers.
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Acceptable
Readable throughout. Expect highlighting, margin notes, and wear on cover or spine. Best price for the same page numbers.
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Good
Minor highlighting or notes. All pages intact. Cover shows light shelf wear.
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Very Good
Little to no writing. Binding tight. Looks barely used.
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Brand New
Unused and unmarked. Shrinkwrapped when available from the publisher.
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Brand New + eBook
Brand new print copy plus the publisher's eBook and supplemental digital access, where offered.
Shipping & Returns
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Purchase returns: 15% restocking fee
Purchases can be returned within 30 days in the condition you received. We will email a prepaid return label; once we receive your book, we refund the purchase price minus the 15% restocking fee and the return label cost. Original shipping is non-refundable.
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Rental Terms
Return by December 28, 2026 for Fall 2026 rentals.
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