Trademark and Deceptive Advertising Surveys: Law, Science, and Design - 2nd Edition - Shari S Diamond cover
American Bar Association Casebook Series

All books · 2nd Edition

Trademark and Deceptive Advertising Surveys: Law, Science, and Design - 2nd Edition - Shari S Diamond

ISBN
9781639050581
Publisher
American Bar Association
Edition
2nd Edition
Condition
$183.99 one-time purchase · 15% restocking fee on returns

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Description

Trademark and Deceptive Advertising Surveys: Law, Science, and Design 2nd Edition Shari S Diamond ISBN 9781639050581

This comprehensive resource examines the key issues that trademark surveys are designed to address and explores the critical design and analytical considerations attorneys must confront when presenting, defending, or challenging survey evidence. Bringing together the perspectives of leading academic and legal experts, the book integrates survey theory and practical application into a single, authoritative guide. Through both real-world and hypothetical case examples, the authors explain how courts have evaluated survey evidence and provide strategic insight on identifying core issues, evaluating available options, and handling survey-related challenges effectively.

Topics include:

  • The role of surveys in trademark and deceptive advertising litigation

  • Pilot studies and pretesting methodologies

  • Defining and selecting the appropriate survey universe

  • Legal issues such as likelihood of confusion, secondary meaning, fame, and dilution

  • The use of survey controls, including foundational principles and design considerations

  • Analyzing and responding to survey results

  • Conducting and evaluating internet-based surveys

Trademark and Deceptive Advertising Surveys: Law, Science, and Design 2nd Edition Shari S Diamond ISBN 9781639050581, 978-1639050581 & 9781639050598

Editors
Shari S Diamond
Jerre Bailey Swann