Think Like a Lawyer, Act Like an Entrepreneur - Stephen E Seckler

Think Like a Lawyer, Act Like an Entrepreneur Stephen E Seckler ISBN 9781639056026

Drawing on more than 30 years of experience coaching attorneys, Seckler delivers clear, practical strategies for marketing and business development that actually work. Written with humor and a conversational tone, the book makes marketing approachable—even for lawyers who are uncomfortable with self-promotion. By breaking the process into manageable steps, Seckler encourages small, consistent actions that produce meaningful, long-term results. Through relatable stories, checklists, and guidance on skills ranging from active listening to niche development, this book serves as a practical roadmap for attorneys who want to grow their practices while remaining authentic. Whether you are just beginning your career or are a seasoned practitioner, you will find tools to increase both professional success and personal satisfaction.

As Seckler explains:
“Many books on legal marketing focus on mindset. This one focuses on behavior—not waiting until you feel ready, but taking small, actionable steps. You don’t need to think like an entrepreneur to act like one. As you take action, your mindset will follow. My own journey began in the late 1980s during the rise of legal marketing, where I learned the power of relationships through my work in continuing legal education. Over time, I made the entrepreneurial leap into recruiting and coaching, discovering that building a practice requires embracing discomfort, taking action, and moving beyond traditional legal thinking. I’ve come to see marketing as a form of service. This book reflects what I’ve taught lawyers since the 1990s: you don’t need to be a superstar rainmaker to build a fulfilling practice—just willing to take small steps outside your comfort zone.”

Think Like a Lawyer, Act Like an Entrepreneur Stephen E Seckler ISBN 9781639056026, 978-1639056026 & 9781639056033

Author
Stephen E Seckler