Cases and Materials on Trademark Law, 2d (American Casebook Series) cover
American Casebook Casebook Series

American Casebook Series

Cases and Materials on Trademark Law, 2d (American Casebook Series)

ISBN
9780314290007
Publisher
West Academic
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Description

Offering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides:
Extensive notes and questions following the major cases and also at the end of each chapter. The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet. Detailed treatment of both the theory and the reality of trademark law and practice, including a study of the most common survey formats on genericness, secondary meaning, likelihood of confusion, and likelihood of dilution.